The Texas Reason Hat Logos Are Being Printed Upside Down

By now, you've probably noticed at least one hat where the text or logo on the front panel is upside down. You may have just seen it from across a parking lot, or didn't want to seem "uncool" by asking what the hat meant.

There's also a scenario where you did inquire about the hat, but the person wearing it honestly didn't know why the logo was upside down. They might have just said "I don't know, I thought it looked cool"...which is really all that matters at the end of the day.

This hat trend became so big that Major League Baseball even got in on it. Flipping their team logos upside down on official hats. You can see Shreveport native Taijuan Walker wearing one in this clip from back in 2022:

So why are these hats popular...but not popular enough to the point where everyone understands them? The best guess is that athletes gravitated towards the designs early, and that helped push the concept forward.

But where did it start, and why did it start? Those answers can be found in Dallas, Texas with the company True Brvnd.

The company True Brvnd launched in 2020, during the depths of the pandemic. Founder Sang Truong has stated that the feeling the pandemic brought on inspired the idea. On the True Brvnd website explains the idea like this:

"When we launched in 2020 it was the start of what we’re all living through. The world felt upside down. Our designs/styles are curated with Dallas being a focus and our upside down Dallas hats have become a staple piece of the brand."

Truong got a big boost when he reached out to a player who had just been drafted by the Dallas Cowboys through social media. Quarterback Ben DiNucci was the first athlete to join up with Truong, but he wasn't the last...

Through the DiNucci connection, other Cowboys jumped in on the brand. Including the starting quarterback of the Cowboys, and one of the most recognizable athletes in America, former Haughton Buccaneer Dak Prescott...

So when you see upside down logos on hats, now you know why...and how it all started.