Here are some of the best Super Bowl commercials of all time.
This one features Mean Joe Green in a Coca Cola ad:

This is Terry Tate for Reebok:

Here's a McDonald's commerical featuring Larry Byrd versus against Michael Jordan.

Here's Volkswagen and "The Force"

Here's NFL "The American Family" featuring Fonzi and Ritchie from Happy Days

Here's a Chrysler commercial (born of Fire) with Eminem