In a shocking move, local energy supplement company AdvoCare has decided to pull its sponsorship of the annual AdvoCare V100 Bowl.

Not long after signs were placed outside of the Independence Bowl in Shreveport, that displayed the new AdvoCare V100 Bowl logo, the local energy company has decided to yank their title sponsorship from the game following the 2013 rendition of the game.

This news also comes after bowl officials announced a partnership with the SEC and the ACC through the 2019 season.

AdvoCare has been a title sponsor of the annual bowl game in Shreveport since 2009.