We've all seen the commercials on television for Bud Light and we've all heard the popular catchphrase, "Dilly, Dilly." However, do you know where it came from or what it means?
We, as Americans, are proud of our tradition of beer making. This country has had a long-standing love affair with our "big brands" like Budweiser, Miller, and Coors.
The Irish are proud of their tradition of beer drinking. And finally..the two come together.
The Big 10 athletic conference is filled with schools like Ohio State, Michigan and Michigan State — massive public universities with excellent reputations both on and off the football field. Then there's Minnesota, a BIG 10 school that hasn't won a conference title in football since 1967 and somehow lost money while selling beer to college students at TCF Bank Stadium in 2012...
The global beer market is under siege. Powerhouse companies Anheuser-Busch InBev (ABI) and SABMiller have spent nearly $200 billion over the last decade, buying up the majority of brewers on the planet. What they have effectively created is a two-armed mega-beast of brew, capable of severing the heads of anyone else who dares to make beer within our solar system.
While alcoholic folklore often paints a rotten picture of a man on a mission to drink himself blind with things like household chemicals, kerosene and anti-freeze, it is the consensus of “the committee” that not even the most desperate of the breed would dare knock back a bottle of decade-old beer.
Since the Belgians took over Anheuser-Busch four years ago, the brewer has been searching for new ways to cut costs while their mad scientists relentlessly work to develop new product lines -- including Bud Light Platinum and Bud Light Lime -- in an attempt to attract the more discriminating beer connoisseur.
Back in college, we once tried out the beer and cereal combo when we were out of milk, and it did NOT go well. Thankfully, an amateur brewer armed with actual knowledge has found the perfect way to merge the two by creating beer made from Sugar Puffs cereal. Finally, a way to get tanked at breakfast.