Ethan Miller, Getty Images








Trace Adkins teamed up with a Louisiana-based sausage company, Hightower Enterprises.

Trace is grilling out in the backyard in the new commercial and tells us why he loves the company that’s been making his favorite sausage since 1972.

In the commercial Trace say's, “You know, I’ve always tried my best to be honest, hardworking, reliable. And I like to believe that those traits are evident in my music and everything else I do. I think you’ll find those traits are used to make Trace Adkins Hightower’s Country Smoked Sausage.”

KWKH's Sarepta, Louisiana friend points out that Hightower Enterprises makes their sausage right heree in northern Louisiana.

Trace also tells us that he grew up on this delicious sausage.

“When you think about home cooking, you think about family and tradition,” Adkins adds. “The Hightower’s family business was a part of my family’s meals growing up. I’m happy to join them as they expand beyond Louisiana to all the families served by Brookshire Grocery Company stores.”

If Adkins looks like a natural on camera, it’s because he is. The ‘You’re Gonna Miss This’ singer has made a number of television and film appearances in his career. His most recent cameo on the big screen was role in the film ‘Wyatt Earp’s Revenge.’

Watch Trace Adkins in Hightower’s Country Smoked Sausage Commercial

More From 1130 The Tiger