Beach Bunny Swimwear has just launched what they are calling its first-ever bridal swimwear collection.

While that may sound like a joke, a video featuring Sports Illustrated Swimsuit Issue bombshell Kate Upton modeling the frilly swimwear appears to be serious -- and seriously sexy.

Check it out below. (We've also included another video of Upton using her assets to hawk Beach Bunny Swimwear and Swingin' by John Anderson, because we're nice like that.) Which do you like best?

Which video do you like best?

1) Beach Bunny Bride Campaign with Kate Upton

2) John Anderson Swingin'

3) Kate Upton - Beach Bunny Swimwear

Tell us your favorite in the comments box below.

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