A morning radio show may ask this question as a quiz this morning. What is the most popular cereal brand in American grocery stores?


There's only one that comes to mind.  If you guessed General Mills, then you're right,  snce 1951.

If you're a parent, you've cleaned many a Cherrios off the floor and out from  under the cushions.

The yellow box is 70 years old this year and still a force on the breakfast cereal market. One out of every eight boxes of cereal to leave the shelf in America carries the Cheerios name.

Here are some astounding statistics:

•1 in every 8 boxes of all cereal sold in the U.S. are Cheerios. 

•More than 10 shapes and sizes were considered before the current "o."
•It would take approximately 3,155,524,416 Cheerios to circle the earth.
•General Mills sold 1.8 million cases (each containing 12 boxes) in the first year, 1941.
•Cheerios are made with same"puffing gun" technology used to create Kix cereal in 1937. Balls dough are heated and shot out of a gun at hundreds of miles an hour to make the "o."
•Four years after their debut, Cheerioats were renamed Cheerios.
•In 1979, Honey Nut Cheerios were introduced, followed by Apple Cinnamon Cheerios in 1988, MultiGrain Cheerios in 1992, Frosted Cheerios in 1995, Berry Burst Cheerios in 201 and Chocolate Cheerios in 2010.
•Honey Nut Cheerios have outsold the originals since 2009.

Source: General Mills and Cheerios.com


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