Dwayne Johnson Muscles in on Schwarzenegger With USA Bodybuilding Drama
Just the other day, Arnold Schwarzenegger’s long-awaited Pump finally seemed to move forward with an exploration of bodybuilding culture’s origins, but will cultural successor Dwayne Johnson beat him to the punch? The Rock has his own Muscle Beach drama greenlit at USA, and there’s bound to be some overlap.
Per The Hollywood Reporter, and Johnson’s own Instagram, the Ballers and Furious star has officially sold the ‘80s-set one-hour scripted Muscle Beach to USA, set to follow “a legendary bodybuilding gym in 1980s Venice Beach where a colorful tribe of lost souls struggle to reinvent themselves by bench-pressing their way to a bigger, better American dream.”
BIG NEWS: Our @sevenbucksprod along with our producing partner Beau Flynn’s @flynnpictureco sell a script titled “MUSCLE BEACH” to USA Network! Written by Jeremiah Friedman and Nick Palmer. An original hour long drama series who’s found the perfect home at USA - a network who’s been on fire with their brilliant dramatic television. “Muscle Beach” is set in a legendary bodybuilding gym in 1980’s Venice Beach where a colorful tribe of lost souls struggle to reinvent themselves by bench-pressing their way to a bigger, better American dream, no matter what the cost. As the series explores the body obsessed fitness movement that took the nation by storm during the supersized Reagan 80's, the excess of the era and the many temptations of Los Angeles will expose the dark side of chasing dreams. As a kid growing up in the 80's it’s exciting to produce a series that stays true to our brand and dig deep into an iconic time in bodybuilding and unique Venice Beach culture - the 80's. The 80's was a crazy time in Venice Beach with many lost souls. A very crazy time… #SevenBucksProds #FlynnPictures #USANetwork #OriginalDramaSeries #MuscleBeach
Amusingly, Schwarzenegger’s Pump covers near of the exact same concept, right down to the humble Venice Beach setting, albeit in 1973, instead of the ‘80s. That version follows “a small group of who bodybuilders birthed the physical fitness industry and body worship, in the Pacific Avenue beachfront gym that was their temple.”
No word yet if either series would potentially back off the other, or if bodybuilder dramas represent the next vampire/zombie craze, but who might have the … ahem, stronger take on bodybuilder culture in California?