In a move that will be surprising - even shocking - to many, the Louisiana High School Athletic Association voted Thursday to allow high school athletes in the state to profit from their names, images and likenesses (NIL), similar to rules recently instituted for college athletes by the NCAA.

The association also announced a partnership with Eccker Sports to provide educational services, assistance and resources to help high school administrators, coaches, students and their families and students deal with the challenges that paying certain Louisiana teenagers will bring.

In an interview with WAFB TV, LHSAA Executive Director Eddie Bonine said, "“As an education-based association, I think it is imperative that everyone associated with high school athletics in Louisiana is properly educated and informed on Name, Image, and Likeness.

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“There is a lot to NIL and it’s a moving target that we need to stay on top of. I am honored that Eccker Sports, with all their experience and everything they have to offer, has chosen to launch with us. The educational programming and toolbox they provide is going to be very valuable to all the individuals who participate in this and will benefit our students throughout the state.”

Instruction courses in NIL are required for all school principals and athletic directors, optional for coaches and student-athletes, and their families across the state will have access to the programming.

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