Should Colleges be Able to License “Official Beers” With Their Name?
A debate is raging right now that puts beer and college right in the middle of the cross-hairs. According to the Advocate, Democratic Rep. Cedric Glover from Shreveport is using one of his 5 bills in a legislative session focused on fiscal matters to propose a ban on allowing colleges in Louisiana to officially license their name, logo, likeness, etc. to a company making an alcoholic beverage.
Glover cites a “confusing message” that’s being sent to students. In one hand, several organizations and campaigns are designed and operate to combat student drinking – in the other hand is a, “Official” college beer
The concern is centered around 2 beers at this time:
Ragin’ Cajuns Genuine Louisiana Ale also know as the official beer for UL-Lafayette
— The Daily Advertiser (@theadvertiser) May 17, 2016
and Bayou Bengal Lager supporting LSU
— The Ale Runner (@TheAleRunner) August 23, 2016
House Bill 610 would ban the partnerships that bring these kinds of beers to the table, and would prohibit current contracts from renewing.