With over 12 million albums sold and nearly 30 top 40 singles, Keith Urban has spent the past 10 years making a profound effect on the country airwaves.

And now he wants to have a hand in what his fans smell like, too.

Urban will have his own celebrity fragrance next month when he debuts his first scent for men, named Phoenix — and he’s working on one for ladies too.

“I think we’ve got a really good one,” Urban told USA Today, saying he hopes to have his ladies’ fragrance ready for next year. When pressed for details, he begged off, saying, “I can’t tell you. It’s too early.”

Urban was more than happy to discuss Phoenix. He was deeply involved with its creation, right down to the name: “I was trying to find something I would wear and wouldn’t be too much of a stretch for middle American men. A lot of those guys I was interested in because they may not be the kind of guys who think much about the way they smell. It’s a sensitive subject. I so get that. It’s the reason I chose the name. I wanted a name that wasn’t too city and not too highbrow.”

 


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