There are a lot of billboards around Shreveport and Bossier...I mean A LOT. Granted, most of them are Gordon McKernan billboards, but the numbers are still high. Which means if you're going to get noticed out there, you're going to have to do something...different.

Maybe something that is crazy (like standing on a fake semi-trailer...still looking at you Gordon), or maybe something that is just brutally honest. Which is the direction this billboard takes.

This is absolutely a true health issue, and I'm not trying to make light of that. But the concept is a pretty private medical concern for many, and something they're not willing to talk about publicly. But this billboard is MORE than willing to bring the subject up to the entire downtown area.

There might be some who find this offensive, but in the real world, we are far enough beyond past these subjects that we can show ED commercials all over football broadcasts, that we should be able to have this billboard up.

Credit: Greg Atoms, Townsquare Media