The Dallas Cowboys have become the first North American Sports Franchise to be valued at more than $3 Billion.

Despite having not made the playoffs since 2009, and having three consecutive 8-8 seasons. The Cowboys are still the most valuable sports team in America.

According to Forbes’ NFL Team Values list, the Cowboys sit at $3.2 billion. In fact, Dallas has risen in value by 36 percent since last year. It’s the 8th consecutive season The Cowboys have found themselves atop the list. They are the only NFL team worth over $3 billion.

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